Session #80 – Announcement

The Session, or Beer Blogging Friday, is an activity where beer bloggers from around the world get together (not literally) to write their own perspective on a single topic. Each month, the Session is hosted by a different beer blogger, and I will be taking my turn for Session #80, on Friday October 4th.

Session #80 – Is Craft Beer a Bubble?

It’s a good time to be in the craft beer industry. The big brewers are watching their market share get chipped away by the purveyors of well-made lagers and ales. Craft breweries are popping up like weeds.

This growth begs the question: is craft beer a bubble? Many in the industry are starting to wonder when, and more importantly how, the growth is going to stop. Is craft beer going to reach equilibrium and stabilize, or is the bubble just going to keep growing until it bursts?

I look forward to reading everyone’s opinions about this. I have an opinion of my own, of course, but you’ll have to wait until October 4th to find out which way I lean.

I’ll be sending out a reminder toward the end of the month. Make sure to leave your contributions as a comment here or send them to @derekgharrison on Twitter to be included in the round-up.

Categories: Beer Blogging Friday | Tags: , | 45 Comments

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45 thoughts on “Session #80 – Announcement

  1. Pingback: Never the Twain Shall Meet? Thoughts on The Great Beer Culture Debate of 2013 | A Tempest in a Tankard

  2. Pingback: The Session #80- Is Craft Beer a Bubble? | Tasting Nitch

  3. Gary Gillman

    I agree with Nate that craft brewing is mature enough not to tolerate vanity projects with its implication of indifferent products or perhaps good products indifferently marketed or financed. But there is no bubble where excellent products will be made and nurtured with a responsible business plan. I repeat: excellent products. There is a lot of beer out there but enough truly great beer. Those who can produce a consistently great beer and get it before the public will do well; to that extent there is no bubble, IMO.


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  8. Christopher Staten

    Nice topic. Thanks for hosting.

  9. Pingback: The Session #80: Is Craft Beer a Bubble?: The Brew Site

  10. It’s not a bubble. It’s a cobweb. Not that I understand that any better. Fun topic and my thoughts are here:

  11. Pingback: The Session #80: A View from Below / Una Vista de Abajo | The Brewolero

  12. Pingback: The Brew Nut – The Session #80: Blowing beer bubbles?

  13. Thanks for hosting. Here are my thoughts;

  14. Pingback: Session #80 – Is Craft Beer a Bubble? « Literature and Libation

  15. Derric

    Hello Derek,

    Thanks for hosting and picking a timely topic. Here what I have to say:

    Take care,


  16. I’ve spent all week working on this question … a hard one for sure.

    Based on saturation, shifting costs and all the fun that comes with them, here’s my response:


  17. Pingback: Fill’er Up: An Open Discussion on the Craft Beer Bubble (Part 3) | This Is Why I'm Drunk

  18. Thanks for hosting, Darren! Apologies for the lackluster last minute post though.

    I struggle with the bubble concept, because I’ve never been good at or interested in economics…hence I tend to think of such bubbles as merely a concept of perspective…and I borrow from the matrix…

    “It is not the spoon that bends, it is only yourself…” :

    Cheers, James.

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  31. Nate O.

    It’s hard to tell how close you are to the cliff’s edge until you fall off. Once you hit the bottom, it was all so obvious.

    To the extent that the explosive growth in craft beer is based upon predictions (or dreams, gut feelings, delusions, etc.) of continued growth, not on fundamental analysis of realistic operating cash flows, craft beer meets the basic definition of a “bubble.”

    I think it’s more useful to consider craft beer as two fairly discrete groups: “real businesses” and “vanity projects.” The “real businesses” will continue to grow and thrive through the bubble, The vanity projects, those with no strategy, no competence, no competitive advantage, no idea how to manage a manufacturing corporation, will fold as soon as the bubble bursts.

  32. I look forward to participating and reading all the different answers.

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